Advertising & Brand Management at Staffs

Six Social Media Trends for 2012 - David Armano - Harvard Business Review

2011-12-13T13:38:00.000Z

Six Social Media Trends for 2012 - David Armano - Harvard Business Review

detox today vid from greenpeace.

2011-09-26T16:53:00.002+01:00

I've not blogged for a while but with the new Academic Year upon us I need to get this blog moving again. I think I was getting too bogged down with simply blogging course related and ad related stuff. Broader remit from now on to echo the breadth of the ABM daily. So more stuff that I'm interested in and will provide a wider cultural base to this blog. First off, a vid from Greenpeace about the crap that goes in our oceans. It's similar in message to the Surfers against sewage vids etc but possibly more global in reach. And it's linked to the Greenpeace campaign enlisting high profile brands in a pledge to stop dumping crap in the oceans and rivers and demanding a rethink in terms of production practices. Ethics, that's what this post is about.

IP in Antwerp 2011

2011-06-14T17:05:00.001+01:00

Not posted on here for a while. So I'll let you look at the wonderful video John Hudson has made of our IP (Intensive Project) hosted by Plantijn Hogeschool in Antwerp this year. Sit back and enjoy.

IP Antwerp 2011 from John Delacruz on Vimeo.

Instagram

2011-04-03T19:35:00.001+01:00

Instagram, a group on Flickr.

Flickr has new sharing options adding functionality. Good interaction across faceBook, Twitter, Tumblr and Blogger.

Storify beta tests curatorial platform

2011-04-01T10:39:00.002+01:00

I have been given beta testing access to storify. Storify is a curatorial tool that lends users autonomy in the curation of stories based on themes gathered from around a variety of social media and other online platforms. Publishing a story can also be shared across various platforms thereby extending reach substantially. This is the test story I have created in under 3 minutes using Social Media as search term on Twitter, FaceBook and Google.

Storify Test Story

ABM at Staffs Uni Daily

2011-03-18T16:11:00.000Z

Cartoon and Comic Arts: Libya what next! hopefully political satire!

2011-03-17T15:05:00.000Z

Cartoon and Comic Arts: Libya what next! hopefully political satire!: "Political statement While doing some research into characters for the Tempus Noble story, I began to feel a bit frustrated with what is hap..."

Ten tips for Touch

2011-03-07T12:09:00.000Z

Ten tips for Touch

Seth's Blog: The simple two-step process

2011-03-01T16:55:00.000Z

Seth's Blog: The simple two-step process

How-to ..... design a good presentation

2011-02-25T14:07:00.001Z

Great presentation on good presentations.

STEAL THIS PRESENTATION!

View more presentations from @JESSEDEE

An iPhone Scrabble Spin-off App with the Ability to Unite Puzzle Lovers Online

2011-02-24T16:56:00.000Z

We sometimes forget that one of the most powerful tools for connecting users across the social media space is games. Engaging with others via a game can also enable a brand message to disseminate. How? Through engagement. This spin-off of the classic Scrabble game does just that. There's others too, this one simply gets a decent write-up.

An iPhone Scrabble Spin-off App with the Ability to Unite Puzzle Lovers Online

Confessional Copywriting

2011-02-21T13:41:00.002Z

This caught my eye today. Particularly as I have just been working with my 2nd years on their Copywriting Module. Topical, heads ad straps this week, body copy next. so I hope they take heed of this and apply the learning to their work.

iPad Newsday Ad

2011-02-21T12:46:00.002Z

lovely idea

Featured in Creative Boom

2011-02-16T11:56:00.002Z

Here's a link to the article on our NYC trip in Creative Boom.

More from the Binge Drinking Brief

2011-02-15T16:49:00.003Z

Following on from yesterday's entry on the New York pitch here are two more presentations. The first one is from our 1st Year team - Alex Moran and Gemma Dickens, the second from our 2nd Year team - Will Foster and Lizzie Dixon.

There are some images from Gemma and Alex here as well:

Staffordshire Students Hit New York

2011-02-14T17:51:00.006Z

Students from the Advertising and Brand Management course at Staffordshire University made their annual trek across the Atlantic to pitch their responses to a creative brief set by Bandujo Advertising and Design.

The ABM course at Staffordshire University does not sit quietly in Stoke-on-Trent, our students work on live briefs set by agencies from London, New York and Staffordshire as well as live client briefs set by a range of enterprises from far and wide. Most students on the course benefit from participating in these briefs that usually stand outside of their assessments, and the ones who can get to New York on the annual trip benefit from working on a live brief set by Bandujo for one of their clients. Over the past three years students have worked mainly on NYC Health Department awareness campaigns - HIV/AIDS education for Hispanic and African American men, Obesity and Fizzy Drinks, and Binge Drinking. What distinguishes these briefs from the ones set by UK based agencies is that the target audience is very much American, usually New Yorkers, and removed from the students' immediate experience.

Rav Sidhu has made the transatlantic crossing every year so far and has experienced working with Bandujo every time and he feels this has truly benefited him in terms of professional aspirations and enhaned his student experience: “Going to New York was such a memorable experience. Being given the opportunity to work on live briefs set by a New York-based agency was an experience I could not have gained elsewhere. As well as taking in the sights and the culture, I have made valuable contacts in the ad industry over in the States too.”

Only six tackled the Binge Drinking brief this year: Rav Sidhu and Hugh McAloon (3rd Years), Will Foster and Lizzie Dixon ( 2nd Years), Gemma Dickens and Alex Moran (1st Years). The joint research and insight presentation can be found here:

NY Research on Prezi

From there the three teams worked on creative independently. Rav and Hugh went for a copy-led solution stating the facts cleanly and non-judgmentally. Lizzie and Will engaged the audience through interactive education. And Gemma and Alex looked at the social damage the binge brought to the individual - embarrassment the driving force behind their idea. These are some examples of their work:

NY creative solution on Prezi

Bandujo open their doors to us for the best part of the day and the student teams pitch to Jose Bandujo, the president, Shawn Kelly and Bob Brothers, Creative Directors, as well as junior account and creative teams. Nerve racking? Probably. Worth every penny? Definitely. These briefs add value to our students' portfolios. The following day consisted of a visit to Strawberry Frog for a round table session where we were introduced to the Frog philosophy and approach. Rav and Hugh took the opportunity to receive an impromptu book crit that was constructive and encouraging. If Strawberry Frog can also offer us live briefs in the future we will really boost our student experience no end.

There are more live briefs planned over the next few months, and we are always open to helping you agency types on any problems you may be stuck on - from research to creative strategies. If any agencies want to work with us in this way contact me, John, on j.p.delacruz@staffs.ac,uk

Decent Beer in NYC? You Betcha!

2011-02-13T18:58:00.002Z

Like most lovers of proper beer, I always assumed the States was awash with fizzy brews. It was a very pleasant surprise to stumble onto an increasingly varied beer scene in NYC a few years ago. Since then I have discovered an ever growing range of beers Stateside that would get the most ardent CAMRA member excited.

When I first went to New York I wrongly assumed that this was the land of Bud Light and Coors. For someone who enjoys a beer that's tasty and characterful the prospect of gassy, flavourless pints whenever I visited was not one that I relished. But, the joy on discovering, first of all, the Heartland Brewery made my annual visits to the Big Apple even more desirable. The Heartland Brewery is a micro-chain based in and around Manhattan. Their range of brews are indicative of a European heritage but also distinctively American. I visit their bars every year. They do a decent burger and the beer is always on top form. For the purposes of this article I garnered my chums' opinions on a range of beers. Here's some thoughts on Heartland's most popular beers:

Cornhusker Lager: This is akin to a German Pilsener, rather than a lager. It's smooth and light with very little, if any, fizz. Golden and most definitely moreish.

Red Rooster Ale: A dry and woody ale with more than a hint of nuttiness. Actually really dry on the palette, but that's not a bad thing, you sip rather than quaff. This one's my favourite and I also find it slightly caramelly. It's nice and smooth and a slow burner to boot.

Indian River Light Ale: Maybe sticking your nose in someone else's beer is not a particularly nice thing to do, but we all did this because it claimed to smell of orange. And smell of orange it did. Very fresh, light and lively. This particular brew goes down far too well.

Indiana Pale Ale: Wow! Strong and bitter and totally different to a UK Pale Ale. This beer's got a real kick to it and, although light in colour, is by no means a light contender. This is one flavoursome beer that can easily knock you out, but the truth is that you wouldn't want more than a couple in any one sitting.

There are other beers, some seasonal, some one-offs, but these are regular features on Heartland's beer menu. I must add that this is not a hidden gem, rather it is a good little chain that is very visible to anyone visiting the city. the one I regulatory visit sits at the foot of the Empire State, for this is not a reason to ignore them. Visit a Heartland bar, it doesn't try too hard and always hits the mark with it's beer.

There's a decent number of allegedly Irish bars between Broadway and 5th and in the vicinity of the Empire State. Jack Demseys is one where you don't tend to find many tourists, rather a number of immigrants to New York from outta State. I've also always found a chatty welcome whenever I've sat at the bar. What to drink here? Mainly fizz, and I hear the Guinness is good, but I can never resist a Samuel Adams Boston Lager. Nice and smooth and hoppy. The place is full of sports memorabilia, mainly European football, and this is echoed by the huge amount of tv screens permanently tuned to ESPN. Foleys is a couple of doors down, same principals again, Irish by nature and filled with folk who'd relocated for work or University. Sam Adams Seasonal Winter Lager was the brew of choice here. Malty, a little bit fizzy and a deep chocolate brown. Not bad, but I prefer their Fall offering with a hint of pumpkin. If you're staying midtown and don't want to trek down to Greenwich, SoHo, Chelsea or Brooklyn where you'll find the trendier watering holes, there's no harm in staying local and enjoying decent beer without the crowds.

There's not a lot to recommend the BB Kings Blues Bar and Grill in terms of food and even music, most bands are tribute acts, not a bad thing, I saw a decent John Mellencamp tribute there, but it tends to be overpriced. They do, however, have a half decent ale brewed specifically for them. Magic Hat Blues Brew. Almost a cross between home brew, lager and bitter. Golden. Sweet. Vanilla aftertaste. Worth a visit for this alone.

There are many more ales and breweries worth exploring in NYC, but these are good starting points, and easy enough to find for the first time visitor. Most bars should offer Brooklyn IPA or Brooklyn Lager. These are easy on the palette and exported so you may find them in UK pubs as well. Still worth seeking out, I always do. Taste is, of course personal, but I have found that American breweries tend to offer a decent range of seasonal and regular beers to suit most palettes. One place I will avoid in the future, although the beer is superb, is McSorleys. This place features in most guides and has an enviable heritage. However, it tends to be a little too themed - sawdust on the floor, and an olde world approach aimed to recreate it's heyday. This would be tolerable were the place cleaner. The toilet doors open onto an eating area and the smell that hits you whenever they're opened is the most authentic of the historical touches.

But I don't want to end the article on a downer. NYC is a great place to get a decent be, and you don't have to look very hard to find one.

New Book

2010-12-28T18:55:00.002Z

Hey all. I've just published a book on Blurb detailing my Road Trip around New England this Fall. Priced competitively, here's a sneak preview. Why not treat yourselves to a nice picture book that will sit nicely on your coffee tables:

New England Road Trip, October 2010 by John Delacruz | Make Your Own Book

Sneak Peak at the TrendHunter report for 2011

2010-12-21T17:14:00.002Z

Hello everyone.

One quick post before the festivities begin. I have been given a sneak peak at the Trend Hunter report for 2011. The guys there are also generously giving you a chance to see what's going to be trending next year. there's some great articles and the usual incisive powerpoints as well. Have a look and please comment:

www.trendhunter.com

You won't be disappointed ... and ABM students, I expect references to this in your own blog posts and creative work this upcoming Semester.

Happy Holidays.

Pre Launch using Twitter

2010-11-22T12:12:00.002Z

Wunderman Buenos Aires used Twitter as a pre-launch channel for the new Ford Fiesta. The following video explains all. Great way to take advantage of a little-used medium. Very brave, but yielded some good results.

FORD - The first pre-launch of a car using Twitter from Jose Azanza on Vimeo.

Interesting stuff from the Student Blogs

2010-11-18T12:52:00.003Z

I must say I am impressed with the quality of blog entries particularly at level 1! These are the ones that made me think this week:

Level 1:

Liz Tarrant exploring new methods of transportation.

Gemma Dickens discussing Fosters .... I'm particularly taken by the new Adam + Eve Fosters campaign, especially so because of the inspired link-up with Alan Partridge.

Ollie Gratter exploring Twitter.

and Stella Li considering the use of celebrity endorsement in both Eastern and Western Cultures.

No Level 2 entries this week ..... shame on you.

Level 3:

Becki Moore's entry this week made me smile ..... and reminded me of a Vacuum Cleaner TV spot I saw in the States .... dissing Dyson who was represented by a Dick Van Dyke cockney street urchin with braces and flat cap combo.

Hannah Selby on the perils of FaceBook identities.

Lauren Penny comes over philosophical discussing creativity.

and Lauren Hughes presenting a nice video on FaceBook.

Enjoy them, I did.

Leader Board

2010-11-15T12:57:00.002Z

Having been kept busy travelling around on Uni business I get back to find that a hard-core group of ABM students are still blogging like crazy. Not all though - some have slackened off! Here's the leaderboard of top ABM Bloggers by Level:

Level1:
Kate Hammond
Rick Hewitt
Nisha Haque
Ollie Gratter
Alex Moran
Gemma Dickens

Although these last three need to update as they're slipping quickly!!

Level 2:
Kim Pyatt
Paul Chandler
Angus Shepherd

Level 3:
Kat Davies
Becki Moore
Waqy Matloob
Lauren Hughes
Hannah Selby
Charlotte Robinson

We need to see more contributions from everyone else .... get scribbling.

Excellent viral encouraging US Citizens to vote in the mid-terms.

2010-10-30T12:05:00.005+01:00

I'm disembedding this video beause it plays on start-up and is starting to annoy me now .... we all get the gist though.

This viral is brilliant. Both engaging and interactive it encourages US citizens to vote in the mid terms. Brilliant!

Best of the Student Blogs

2010-10-12T11:51:00.003+01:00

These are some of the entries from our student blogs this week, in no particular order:

Charlotte Robinson:

Hannah Selby on the same topic

Lauren Hughes

Angus Shepherd

Paul Chandler

Kim Pyatt

Liz Tarrant

Jess Brooks

Gemma Dickens with one of a number of Tippexx references.

Ollie Gratter

Some of these are level 1, some Level 2 and some Level 3. Allcontributions have been spot on so far so if you want to read some more of our students' blogs follow these links:

Level 1

Level 2

Level 3

And enjoy.

Grover from Sesame Street spoofs the Old Spice guy

2010-10-11T13:41:00.002+01:00

You know your ad has impact when Sesame Street spoofs it:

A new academic year, some new faces, and some older ones too ...

2010-10-08T16:15:00.003+01:00

This must be the first proper blog entry I have written in quite some time. Other than linking relevant articles and videos, I have not had a minute to sit down and write something "proper".

so the new academic year is off to a good start. Level 1s appear mature and keen and have hit the ground running with a couple of projects that will keep them busy for this Semester. Level 2s are starting to get into the swing of things and we have two new additions to the fold. level 3s are full of spirit and should hopefully hit the industry full-pelt come June.

One key new initiative that took some time to perfect is the composition of Level blogs. Let me explain, Each level (or year group) has their own blog that I manage. At first it took some thinking to work out how best to display all the students's entries without there being a heap load of admin work for me to do. Working within the confines of Blogger I feel this is now running smoothly. Each student has their own blog (it doesn't matter who the Blog provider is, but the group blog is on Blogger), and their blog is added to the "Blogs I follow" window on the group blog. This appears as the main window, each blog is identified by a hyper-linked student name, a thumbnail and the first 2 lines of their latest entry. They are ranked synchronically so the most recently updated one shows at the top of the list. The reader can then link to an individual log and read the full article. This is easy to manage and assess as there is a date and time stamp for all entries so I can see who's done what and when.

No worries so far because overall entries have been interesting and engaging. Tippexx seems to be the hottest trending topic, particularly amongst Level 3, but they are all a good start.

Look for yourselves:

Level 1:

http://trendsandvisualthinkingabm.blogspot.com/

Level 2:

http://abm-level-2.blogspot.com/

Level 3:

http://abm-level-3.blogspot.com/

I'll try and link the most interesting ones each week.

What place is there in D&AD for the regions? | Marketing Industry Network

2010-10-04T17:15:00.000+01:00

What place is there in D&AD for the regions? | Marketing Industry Network

Pretty cool stuff from Adidas

2010-09-30T17:36:00.003+01:00

Check this out, really great way to integrate outdoor and online and entertain at the same time:

http://adage.com/mediaworks/article?article_id=146191

Creative Review

2010-09-30T13:27:00.001+01:00

Wieden + Kennedy's new ad for the Guardian/Observer features refs to 26 different films. Can you spot them all? http://crmag.co.uk/aVgyj1

The lost city of Stoke | Blog | Design Week

2010-09-29T17:56:00.000+01:00

The lost city of Stoke | Blog | Design Week

Social media trends

2010-09-29T15:51:00.001+01:00

These two links take you over to Mashable for some interesting insights into Social Media and Facebook trends.

Picture 3

2010-09-27T16:17:00.000+01:00

Picture 3

5 Trends That Will Shape Social Media

2010-09-22T14:40:00.000+01:00

5 Trends That Will Shape Social Media

WHERE GOOD IDEAS COME FROM by Steven Johnson

2010-09-22T14:39:00.001+01:00

Steven Johnson: Where good ideas come from

2010-09-22T14:39:00.000+01:00

Glue London Internship

2010-09-09T16:32:00.000+01:00

Any grads fancy an internship at Glue London? I know I would:
"glue Isobar
Planning is looking for a digitally savvy graduate for a salaried
internship. Interested? Send CVs to donna.amey@glueisobar.com"

Creative Review - Are you a chair spotter?

2010-09-09T14:59:00.000+01:00

Creative Review - Are you a chair spotter?

Harley Roars into the 21st Century :

2010-09-09T14:14:00.000+01:00

Harley Roars into the 21st Century :

Sophie Bastow-Dormon's article on media360

2010-09-08T16:57:00.002+01:00

http://media360blog.com/2010/08/27/from-funding-to-sourcing-to-co-creation-what-will-the-crowd-do-next/

The Future of Ad Agencies and Social Media

2010-09-07T16:02:00.000+01:00

The Future of Ad Agencies and Social Media

Essentials of Visual Communication - Bo Bergström

2010-09-07T11:25:00.000+01:00

Essentials of Visual Communication - Bo Bergström

This is Advertising - Eliza Williams

2010-09-07T11:00:00.000+01:00

This is Advertising - Eliza Williams

The Trend Forecaster's Handbook - Martin Raymond

2010-09-07T10:57:00.000+01:00

The Trend Forecaster's Handbook - Martin Raymond

http://adamanddan.wordpress.com/2010/09/03/great-news-were-hired/

2010-09-03T11:04:00.000+01:00

Well Done to Adam and Dan!
http://adamanddan.wordpress.com/2010/09/03/great-news-were-hired/

PSFK presents Future Of Health

2010-08-31T14:30:00.001+01:00

Check out this SlideShare Presentation:

PSFK presents Future Of Health

View more presentations from PSFK.

The Designers Duty

2010-08-25T17:56:00.001+01:00

Check out this SlideShare Presentation:

The Designers Duty

View more presentations from Jon Dascola.

DMA: Young direct marketing talent aided through GRT Awards

2010-08-25T17:46:00.000+01:00

It's taken the DMA long enough, but here's an article on Kieran and Leanne: DMA: Young direct marketing talent aided through GRT Awards

Impact of Digital Revolution on Ad Agencies

2010-08-23T17:47:00.001+01:00

This presentation by the guys at BBH is well crafted and very informative.

Impact of Digital Revolution on Ad Agencies

View more presentations from Saneel Radia.

The social media strategy series: Getting Buy In | UglyBaby | Creative Community At Your Finger Tips

2010-08-11T12:19:00.000+01:00

The social media strategy series: Getting Buy In | UglyBaby | Creative Community At Your Finger Tips

Article in Creative Boom

2010-08-10T13:24:00.001+01:00

here's a link to my article in Creative Boom ....

Marketing PR & Social Media | UglyBaby | Creative Community At Your Finger Tips

2010-08-09T11:30:00.000+01:00

These Ugly Babies are brilliant. What a wonderful source of ideas, news, and inspiration. Marketing PR & Social Media | UglyBaby | Creative Community At Your Finger Tips

McDonald’s French Fries Crossing | UglyBaby | Creative Community At Your Finger Tips

2010-08-09T10:00:00.000+01:00

I like this ..... posted by UglyBaby on their blog. I love the way you can sometimes see something everyday and simple, and a powerful idea comes into your head. McDonald’s French Fries Crossing | UglyBaby | Creative Community At Your Finger Tips

The hard sell | Television & radio | guardian.co.uk

2010-08-09T09:53:00.000+01:00

This is a humourous take on ads that appears as a weekly column in the Guide. well, here's the link to the webpage. The hard sell | Television & radio | guardian.co.uk

SlideScene.com - Inspiring online marketing presentations

2010-08-08T19:42:00.000+01:00

Here's this week's Slide Share.SlideScene.com - Inspiring online marketing presentations

Mico Toledo Screenprints

2010-08-08T12:08:00.004+01:00

Love these. If anyone is feeling generous ..... they are by Mico Toledo and he takes different song lyrics each week and turns them into typographic screenprints. His website is www.musicphilosophy.co.uk

Just my type | Blog | Design Week

2010-08-06T14:49:00.000+01:00

A nice little book, by all accounts .... we'll have to wait for a bit, though. Just my type | Blog | Design Week

Manchester's Pravda Advertising ceases trading - News - THE DRUM - Advertising, Design, Media, Marketing, Digital, PR - News, Information & Jobs

2010-08-06T11:41:00.000+01:00

Is the recession really over? Manchester's Pravda Advertising ceases trading - News - THE DRUM - Advertising, Design, Media, Marketing, Digital, PR - News, Information & Jobs

Noble in defeat « zeitgeist and stuff

2010-08-06T11:39:00.000+01:00

Have we been here before with the "Death of Print"? Or will we really see the demise of the great bookstores? Noble in defeat « zeitgeist and stuff

Meet Adam and Dan « Creativepool Blog – Opinions and articles for the UK Creative Community

2010-08-06T09:58:00.000+01:00

Fresh of the press ..... Adam Lowe and Dan needham interviewed in Creativepool. These boys are gaining so much awareness in the industry, they need to be snapped up off placement now.

Meet Adam and Dan « Creativepool Blog – Opinions and articles for the UK Creative Community

Mad Man - BusinessWeek

2010-08-04T20:06:00.000+01:00

Mad Man - BusinessWeek

Marketing: Unilever Launches 'Mad Men' Blitz - Advertising Age - Madison+Vine: News

2010-08-04T19:57:00.000+01:00

Marketing: Unilever Launches 'Mad Men' Blitz - Advertising Age - Madison+Vine: News

glue London :: Campaign's Digital Agency of the Year :: Newsletter :: July - Start Your Engines

2010-08-04T18:55:00.000+01:00

glue London :: Campaign's Digital Agency of the Year :: Newsletter :: July - Start Your Engines

Bird's Eye by Glue London

2010-08-03T12:02:00.001+01:00

Glue London have built a community hub around Bird's Eye meals, popular celebrities and families encouraging them to interact and discuss healthy eating.

Greenpeace

2010-08-03T09:36:00.001+01:00

A thought provoking video from Greenpeace.

Lehman's collapse, the credit crunch and history: End of days | The Economist

2010-08-02T20:22:00.000+01:00

Lehman's collapse, the credit crunch and history: End of days | The Economist

New York Times Offers IPad App Platform to Other Publishers - Advertising Age - MediaWorks

2010-08-02T15:15:00.000+01:00

New York Times Offers IPad App Platform to Other Publishers - Advertising Age - MediaWorks

Staffordshire University Students Win Prestigious Advertising Award

2010-08-02T13:07:00.004+01:00

This is the draft of an article that will be appearing on Creative Boom before you can say boo to a goose:

A Creative Team from the BA(Hons) Advertising and Brand Management Degree at Staffordshire University are the latest recipients of the prestigious Graeme Robertson Trust (GRT) Student Awards. Leanne Holloway and Kieran Ainsworth, who go by the name of LoveKontrast on Twitter, devised an integrated campaign for a new range of Waitrose sweets. Their creative features a range of people, young and old, shot in black and white sticking their tongues out. The art direction is on-brand, typically Waitrose, yet it goes further by adding a crowd-sourcing element to the launch that ties the concept neatly round to Waitrose’s on-line presence. An integral part of their thinking is the packaging. This, along with a direct mailer, also features the tongue icon. All in all, a well rounded and integrated package that the judges deemed to be the most comprehensive solution to the brief.

Judging happened over two rounds – online initially followed by a shortlisted few who spent the day at Tequila’s London offices where their portfolios and concepts were critted by nine Creative Directors. A gruelling, but beneficial day followed by a lovely pint at the Crown and Two Chairmen on Dean Street. The result? A £1000 cheque, free publicity courtesy of the GRT and the Royal Mail (sponsors of the Award) and a very valuable networking opportunity. Leanne and Kieran have already secured an internship at Big Communications followed by another internship at Wunderman. If you’re hiring, look no further ….

BA(Hons) Advertising and Brand Management is an integrated brand communications degree that focuses on strategic creative thinking. This has been its third graduating year and keeps producing graduates who can fill a variety of roles within the communications industries. An ABM graduate will have typically explored the different roles that make up an advertising team and will leave with a creative portfolio with a strong strategic foundation. The emphasis is to develop integrated solutions to brand comms problems and students develop their thinking across all platforms with an emphasis on social media and digital solutions. Students work in teams in our studios on the College Road campus in Stoke-on-Trent and graduate as competent communicators. We work with live agency and live client briefs as much as we can and most students will pitch ideas in agencies in London and New York from the off. Our graduates are now working as Creative Teams, Account Planners, Account Execs/Managers, Brand Managers, PR Execs and Marketing execs for a mix of agencies and client companies in London, the Midlands and the North West. For more information on the course contact the Award leader, John Delacruz on j.p.delacruz@staffs.ac.uk, check out the blog: www.advertisingatstaffs.blogspot.com, the FaceBook page: www.facebook.com/ABMatStaffsUni, or contact John via Twitter: @johndelacruz

Forget e-commerce; social commerce is where it's at | Opinion | Marketing Week

2010-07-29T14:26:00.000+01:00

Forget e-commerce; social commerce is where it's at | Opinion | Marketing Week

2010-07-29T13:59:00.001+01:00

This is a presentation from Ogilvy in France. Great insight on Social media trends.

Social Media Marketing trends 2010

View more presentations from Laurent François.

Where would we be without social networking? « Graham.Creative.

2010-07-29T11:40:00.000+01:00

Where would we be without social networking? « Graham.Creative.

Virgin Atlantic flies high with new brand livery and identity | News | Marketing Week

2010-07-29T11:36:00.000+01:00

Virgin Atlantic flies high with new brand livery and identity | News | Marketing Week

Mobile Marketing

2010-07-28T13:40:00.002+01:00

Cribbed this from a discussion in Marketing Week on issues around Mobile Marketing:

"

MW: If you are creating a non-transactional app, what should it do?

UA: At Procter & Gamble, we look at apps in two ways. There are entertainment and utility apps, both of which need to be rewarding and relevant for their target group.

You always need to ask: what is the role of that app within the consumer’s path to purchase? Once you’ve established that, you can develop the right type of app. We recently launched a Pringles app for the summer football season and it’s purely for entertainment - that’s its role in the path to purchase, within an integrated marketing plan.

James Frost (JF) marketing director, Nectar

If you look at mobile in isolation, you’re really cutting off your nose to spite your face. You need to understand how it fits with everything else you’re doing.

JA: A great example for us is Axe [Lynx in the UK]. We found this interesting consumer insight that young guys use their mobile phone as their alarm clock. We sprinkled a bit of “the Axe effect” on an iPhone alarm clock and created an app called Axe Wake Up Service, where young guys get woken up by their favourite Axe angel every morning. It’s about moving away from interruption to engagement.

Guys are using the Wake Up app on a daily basis. They are having a regular interaction with our brand. The app is designed to become more engaging as you use it, as well as more risqué as it goes on - or the girl gets upset if you don’t use it, which is just like real life.

For us, this fulfilled both our objectives in terms of entertainment and utility, so we see it as a huge success.

Melissa Loddo (ML) digital marketing manager, New Look

JF: I think a big opportunity for FMCG businesses outside of pure brand communication is sales promotion. Imagine that you’re going into Sainsbury’s and the app reminds you that something is three-for-two at the very moment you’re entering the store. FMCG brands can make the most of apps by using location and time-specific reminders."

To read the entire article go to:

http://www.marketingweek.co.uk/sectors/telecoms-and-it/mobile-marketers-stand-at-start-of-long-journey/3014955.article

It's a good read. Love the Axe (Lynx) example cited above.

Grad Schemes

2010-07-28T12:10:00.003+01:00

This is a list of grad schemes, kindly provided by the EFCCE:

GRADUATE SCHEMES

GERMANY

Ogilvy & Mather
• Visit http://www.ogilvy.de/#/Ogilvy-Deutschland/Ogilvy-Group/Jobs/Ogilvy-
Frankfurt/Camp-David/360-Grad-Traineeprogramm

UK

Aegis Graduate Schemes
• Carat: Visit http://www.aegismediagrads.co.uk/carat/
• Diffiniti: Visit http://www.aegismediagrads.co.uk/diffiniti/
• Vizeum: Visit http://www.aegismediagrads.co.uk/vizeum/
• Contact recruitment@aemedia.com

BBDO - AMV Academy
• http://www.amvbbdo.com/HTML/Contact/graduates.html

Dare Grads Programmes
• Visit http://www.daredigital.com/grads.htm & http://www.facebook.com/daregrads
• Contact grads@daredigital.com.

DDB UK
• Visit http://www.ddblondon.com/ddb/graduate-recruitment/
• Account Management and Planning: Applications for the 2011 graduate program will
open on the 1st September 2010
• Contact: graduaterecruitment@ddblondon.com

JWT London
• Visit http://www.jwt.co.uk/
• Work experience in the Account Management Department: JWT is only taking
applications for January-April 2011 at this point in time
• The closing date for applications for this period is 22 October 2010
• Contact: london.humanresources@jwt.com

Leo Burnett - Grad Foundation
• Visit http://www.leoburnett.co.uk
• Grad Programme 2011: details of the 2011 selection process will be posted towards
the end of summer
• Notify your interest by email: graduate.recruitment@leoburnett.co.uk

Lowe London
• Visit http://www.lowelondon.com/
• Graduates / Creative Placements

McCann Erickson Grad Scheme
• Visit http://mccademy.blog.mccannlondon.co.uk/
• McCademy 2010: Applications are open until 5.30pm on Wednesday 28th July, and
interviews will be held the week commencing August 9th.

Ogilvy Fellowship
• http://www.ogilvyfellowship.co.uk/

Omnicom - DAS Accelerate
• Visit http://www.dasaccelerate.com/index.asp?Pageid=5
• 15 month programme working in a number of specialist agencies
• Applications open in September 2010
• Deadline: 4th January 2011

Publicis London Grad Scheme
• Visit http://www.publicis.co.uk/adcademy/ &
http://www.facebook.com/group.php?gid=8007340909
• The opening date for applications is likely to be January 2011

Saatchi & Saatchi London
• 2011 Summer Scholarship
• The opening date for applications is likely to be Jan 2011
• http://www.saatchi.co.uk/working_here/graduate_recruitment/summer_scholarship

WPP Marketing Fellowship
• http://www.wpp.com/wpp/careers/marketing/graduates/

INTERNSHIP OFFERS

AUSTRIA

Euro RSCG Vienna
• Visit http://eurorscg.2web.at/register

Publicis Vienna
• Visit http://www.publicis.at/html/pages/jobs_onlinebewerbung.php

BELGIUM

DDB Belgium
• Visit http://www.ddb.be/jobs.aspx
• Contact: jobmaster-ddb@ddb.be

ZenithOptimedia Belgium
• Visit http://www.zenithoptimedia.be/site2008/en/jobs.asp

FRANCE

Euro RSCG C&O - Internship offers
• Visit http://eurorscgco.com/

G2 Paris - Internship offers
• Visit http://www.g2paris.com/

Ogilvy Paris - Internship offers
• Visit http://www.decouvrir.ogilvy.fr/forum_offres.php

GERMANY

DDB Berlin - Internship offers
• Visit http://www.de.ddb.com/public/de/kontakt/karriere/berlin

DDB Düsseldorf - Internship offers
• Visit http://www.de.ddb.com/public/de/kontakt/karriere/duesseldorf

Interone
• Visit http://www.interone.de/de/jobs/overview/index.html
• Contact i-wanna-work@interone.de

OMD Germany
• Visit http://omd-persis-live.dc.interone.de/persis/main?fn=mainframe&main=?fn~login

Publicis Germany
• Visit http://www.publicis.de/html/pages/jobs_onlinebewerbung.php

USEFUL LINKS

GERMANY

Kommunikarriere - initiative of the German Association of Communications Agencies
(GWA), Kommunikarriere is an internet platform giving information on the different
spheres of advertising agencies and presenting a detailed overview of the branch.
Kommunikarriere provides information on career start and regularly offers internships.
• Visit www.kommunikarriere.de

UK

IPA - the Institute of Practitioners in Advertising
• Jobs online Visit http://www.ipa.co.uk/JobsIntro.aspx
• Graduate Schemes Visit http://www.ipa.co.uk/DisplayContent.aspx?id=4583
• Summer School Visit http://www.ipa.co.uk/DisplayContent.aspx?id=3098

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2010-07-28T11:20:00.001+01:00

Check out this SlideShare Presentation:

iphone I am - online research community with iPhone users uncovers brand insights

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2010-07-28T10:56:00.000+01:00

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2010-07-27T17:24:00.000+01:00

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2010-07-27T17:07:00.000+01:00

Education Education Education .....

2010-07-24T13:49:00.005+01:00

It seems that everyone can teach these days .... or so it would appear from the resurrection of the School of Communication Arts. I looked at this with trepidation. This is a concept similar to the Miami Ad School by all accounts. Industry professionals creating a "curriculum" and delivering "learning" that fulfills their immediate needs. An expensive apprenticeship. This education model doesn't sit well with me for several reasons.

1. There is an assumption that academics are fusty, ivory-tower imprisoned individuals who don't know what they're doing. This assumption smacks of arrogance. Most academics in creative areas have done their time in respective industries. They are creative individuals who are attempting to mould students to not simply do a job of work but to be intellectually rigorous in their approach to creative thinking and problem solving. Yes, admittedly, some are stuck in a mindset that was appropriate to our industries twenty years ago .... most of us acknowledge this and are moving on. In some cases, and I know this through conversation with industry bods, we are engaging our students in debates that are actually informing industry - specifically from my experience the advertising industry! Furthermore, and I'm not on a rant here, we are creating a curriculum within an accepted and established,sometimes suffocating, framework.

2. Anyone can do this teaching lark. Err, no. You may be a brilliant art director. that doesn't make you a good teacher. Teaching is more than mentoring. When you undertake a postgrad teaching course, you engage with pedagogical philosophies that you would never pick up in industry. A talented teacher need not be a talented industry professional. I have met brilliant individuals in other subject areas who cannot teach for toffee. Please Mr Marc Lewis, don't attempt to undermine our profession by suggesting you can all do it better - and to make yourself Dean also makes a mockery of the fact that most Deans have worked their way up after years of establishing their reputations as educators, researchers and managers.

3. Let's forget classroom teaching and set our course up in a mock agency, aren't we unique? Hmm. No actually. My course, for example, does exactly that. We have first, second and third years working alongside each other in our studios. Sometimes, with external briefs, in mixed teams. we have live clients coming in and setting briefs. Our students pitch to agencies in London and New York. They find and work for real clients in their final year. They set up mini agencies. They work with external partners. We've been running this course since 2005 in this way. Others do too.

4. Academia does not have a relationship with agencies. Again, a false assumption. On the BA (Hons) Advertising and Brand Management course at Staffs Uni we work very hard to engage with industry. We work on live briefs with agencies .... and we'd love to have individuals who are now mentoring on the Communication Arts course helping us. Go on, take a look outside of London. There's life and a lot of talent in the Midlands and the North, you know?

I hope this doesn't come across as a rant. I want this debate to become public and would welcome some tweets linking to it, and some genuine discussion to go on.